SOLUTION

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• Created new photo illustration, based on "perspective matters" branding concept
   

• Additionally incorporated new graphics system into secondary segment, including creating new iconography to represent capabilities
   

• Bridged two main elements together graphically across 10x20' booth to create cohesiveness in the display,
   

• Designed overall piece incorporating fixed video display and mobile display stand, while also accounting for potential chairs and/or table placements in front