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BRAINBOX

Brand Identity, Art Direction, Dimensional Design

BRAINBOX

 

Brand Identity, Art Direction, Dimensional Design

CHALLENGE

  • Create new brand identity for local company selling digital media players that stream content from various online services in order to look more professional for sales at trade shows and local markets
     

  • Incorporate existing name and color palette that owner prefers

SOLUTION

  • Developed logo inspired by M.C. Escher's impossible cubes and incorporated double B's that represent brand name
     

  • Took existing palette to the extreme using saturated green gradient
     

  • Incorporated brand design cues into the actual box for the product

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