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Brand Identity, Art Direction


Brand Identity, Art Direction


  • Working directly with the store owner, developed new brand identity options that incorporated design cues from retro video games

  • Eventually settle on 8-bit style logo with double-arrow icon to 

  • Storefront demonstrates main logo on the front window, simplified logo on the banner above, and secondary logo above door

  • Additional incorporated both the 8-bit and double-arrow style cues into all the main window graphics


  • Create new storefront signage for Boston-based video games and electronics store

  • Develop new brand identity to reflect store's repositioning from electronics repair to a new focus on used video game sales

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